IIM Bangalore’s Vista 2020 presents to you a specially curated Workshop Series encompassing all traits you need to excel in your career. 

As internet penetration is increasing in India, organizations are looking more to market their products and services over the internet. This makes digital marketing the most sought-after avenue for businesses. Your skill in this emerging marketing domain will ensure your business reaches the maximum people effectively.

About Google
Google, LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, digital marketing, a search engine, cloud computing, software, and hardware.

About the Facilitator
Mr. Karthikeyan Haldurai has been with Google for 14 years and has worked across all Google Advertising products that include Google Ads (Search, Display, & Video) and Google Marketing Platforms (DV360 and SA360). He is also a visiting faculty for IIM-A and ISB for Digital Marketing related courses and workshops. Digital marketing is his passion and he strongly feels that it is wonderful to be associated with digital marketing as it has evolved significantly over the years.

This workshop will help you understand why digital marketing is the cornerstone for success for any business. It will broadly cover the following:

  • Overview of Digital Marketing
  • Programmatic Buying
  • Automation and Attribution
  • Integrating Marketing with Digital

Please note:

  • This Google workshop, like all other workshops of VISTA 2020, shall be certified by IIM Bangalore VISTA 2020.
  • Proceeds from the registration fee go to the event organizer VISTA 2020.

Click here to register Registration Deadline: October 25th 11:59 PM IST

Click here to register

Registration Deadline: October 25th 11:59 PM IST

Workshop Date: October 31st
Workshop Time: 2:30 PM – 4 PM

Siddarth Iyer