#DigiBites

Registration Start Date 18th August 2016 - 9:00 PM
Registration Close Date 2nd September 2016 - 11:55 PM
Min Number of Registrants For Group Registration 2
Max Number of Registrants For Group Registration 3
Prizes Worth 30000

Do you think you can be the one to get into the shoes of these digital marketers and woo your customers away?

Then here’s your chance to put on your marketing hat and be a part of the digital revolution.  #DigiBites



Event Format

Round 1

Round 1 is pre-vista round

  • The registered participants  would be given a virtual budget of INR 10,000 and 4 digital tools viz. Facebook, Google Adwords, LinkedIn and Email to work with.
  • The teams have to come up with a digital marketing plan for an online logistics service provider (Eg: Jiffie) for 2-4 days which should contain an allocation of the budget to the tools specified and the criteria behind it (compulsory use of all 4 tools). Please note that Jiffie is provided only as an example.
  • The teams will further be required to describe the key target segments, attributes looked for by the target audience while responding to any advertisement/digital content, Key performance Indicators, digital-marketing strategy and the references used.
  • The final deliverable should contain a report document  to be submitted within the deadline specified
  • This is an elimination round and only 5 teams will be shortlisted for the 2nd round
  • The short-listing will be done on the basis of the optimum usage and allocation of the budget, creativity & originality of the content, the viability of the attributes and the strategy.

Round 2

Details to be declared later.

 

Rules

  • Each team can have minimum 2 and maximum 3 members
  • Multiple teams from the same college are permitted
  • Teams with a mixture of college are permitted
  • A student cannot be part of more than one team
  • The participants must carefully read through and agree to the following Terms & Conditions before registering:
    • All decisions in matters of eligibility, authenticity and final judgments will be with organizing committee of VISTA, Indian Institute of Management Bangalore.
    • The format and structure of events is subject to change before the actual beginning of the event.
  • Only under-graduate & post-graduate students are eligible to take part in this competition

 

Submission Details

  • Prelims submission - 2nd September 2016 (23:59:59)
  • Submission to be sent to vista.digibites@gmail.com
  • Subject line of Email: Digibites_ Institute Name_Team Name
  • Submission format: .docx/ pdf (maximum of 3 pages)
  • Body of Email: Name, contact number, email address of each team member, Team POC name
  • Filename: Digibites_Institute Name_Team Name

Contact Details 

Aachal Bapna: +91 9900614429,

Email: aachal.bapna15@iimb.ernet.in

Swastika : +91 8902783938

Email : swastika.patra16@iimb.ernet.in

Rujhan Gupta : +91-8527171140

Email : rujhan.gupta15@iimb.ernet.in

 

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