Vista 2012, IIM Bangalore

Introduction

Event Partner:

Every decision you make will have the power to change the face of your future. Of course, with great power, comes great responsibility. We put you in the hot seat, give you the chance to be at the helm, making all those right moves which will put your business on the map. A multi stage strategy event testing not only the ability to make the best recommendations, but also the courage to stand and respond to a changing environment.

This year, we bring to you a LIVE case, a never-done before opportunity to work on the sales & marketing strategy for one of the most talked about real estate projects in Bangalore – Brigade Orchards. The team at Brigade Group, one of the leading developers of South India, is using IIMB Vista as a forum to reach out to young minds for innovative strategies to sell residences at Brigade Orchards. It is as real as it gets – real quotes from real people with real problems and real data! What’s more - you also get to interact with the people at Brigade Group who also will be forming the judges panel for the event. The team at Brigade intends to implement the relevant solutions proposed by the teams and might also consider the winners/finalists for an internship/live project with the organization to implement the suggestions!

Case Title: ” Brigade Orchards – a case for Innovative Sales & Marketing Strategy”

Excerpt from the case:

Kailash Advani, CEO- BCV Developers, was growing impatient. It had been almost a year since he had launched the Villas at Brigade Orchards, the 100+ acre integrated township in Devanahalli. While sales were yet to pick up speed for the Villas, the Value homes at Brigade Orchards launched in July 2012 were already close to sell-out in a month’s time! He would have to make a presentation to the Board very shortly on the revised marketing strategy for Phase 1 of the Brigade Orchards project but he still had trouble figuring out the core problem areas and solution for the slow sales of the villas. The project was to be an Iconic one. A visionary project by the developer who pioneered the concept of integrated enclaves in Bangalore, priced below competition and good value for money, Brigade Orchards was conceptualized in Devanahalli - with good reason. And he sat reminiscing about what pulled him to the group and the project…

Register to receive the case and related documents.

Format

Rules

• Maximum of 3 participants per team.

• All the participants must belong to the same institute.

• Any number of teams can participate from one institute.

• The decisions of the organizers of the contest will be final and binding on all the participants.

Format

Submission details

Judging Criteria

• Originality of thought / Innovative strategies / Creativity in implementation

• Quantity of quality ideas

• Practicality/feasibility of the solution

• Detailing of the thought with road-map for implementation

• Ease of implementation

• Barriers to external entry

• Cost effectiveness

• Clarity in presentation

Reimbursement policy

• The 8 finalist teams shall be reimbursed for the travelling.

• The reimbursement will be for the shortest route between the traveling members' institute and Bangalore. Team members are required to present a copy of their tickets for reimbursements.

• To clarify, the reimbursement policy is as follows: reimbursements will be capped at Rs. 2500 (to and fro) for distance less than 700 km (one way distance) and Rs. 5000 (to and fro) for distance greater than that. In case the actual fare is less than the above mentioned amount, only the actual fare as mentioned in the tickets will be reimbursed.

Important Dates

Launch Date

3rd September, 2012

Timeline

Shortlist announcement

21st September, 2012

Prize

First Prize : Rs. 75,000/-

Second Prize : Rs. 50,000/-

Contact

P Supreet Kumar : +91 97427 70383
Sabia Jindal : +91 96203 44588
Ishan Vishnoi : +91 95358 98131

Register

Registrations for this event are over.

Prelims results

Download round 1 results here.